MASH-UP is a structured innovation method that combines elements from two seemingly unrelated fields, concepts, or industries to create novel business models. The approach works by identifying key characteristics, principles, or processes from one area and applying them to another context, leading to unexpected and potentially disruptive ideas.

Unlike traditional brainstorming or design thinking, MASH-UP specifically focuses on cross-industry innovation by forcing connections between disparate elements. While other methods might start with a problem, MASH-UP starts with existing models and recombines them in novel ways. This approach often leads to more unexpected and disruptive ideas than conventional methods.

The MASH-UP app is designed for a wide range of users, including business strategists, entrepreneurs, innovation teams, product developers, and creative professionals. It's particularly valuable for businesses looking to diversify, startups seeking unique positioning, and established companies aiming to disrupt their industries or expand into new markets.

No special skills are required! The MASH-UP app is designed to be intuitive and user-friendly. The guided process walks you through each step of combining different concepts and industries. While a basic understanding of business models is helpful, the app provides explanations and examples to support users at all knowledge levels.

Absolutely! Many successful businesses today are the result of combining elements from different industries. Our app not only generates ideas but also helps you assess their feasibility and develop implementation plans. The MASH-UP library showcases numerous real-world examples of successfully implemented cross-industry innovations.

The possibilities are virtually limitless! The MASH-UP method can generate concepts across various business model types, including subscription services, marketplaces, on-demand platforms, product-service systems, and more. The app can help create unique value propositions, revenue models, distribution strategies, or completely novel business architectures.

Our app leverages AI to analyze the core elements of different industries and identify non-obvious connections between them. The AI helps extract key principles, processes, and characteristics from each industry, then suggests innovative ways these elements could be recombined. It also evaluates the potential viability of generated concepts and offers refinement suggestions.

We offer three main plans: Free, Professional, and Enterprise. The Free plan lets you generate up to 5 MASH-UPs per month with access to basic features. Professional adds unlimited generations, AI-powered idea expansion, export options, and access to the full inspiration library. Enterprise includes team collaboration tools, custom industry databases, and dedicated support.

Getting started is easy! Simply create a free account, explore the quick tutorial to understand the MASH-UP process, then head to the Generator section to select your first two industries or concepts to combine. The app will guide you through the entire process with helpful tips and examples along the way.

Yes! Our Enterprise plan is specifically designed for team collaboration. It allows multiple team members to access shared workspaces, collaborate on idea generation and refinement, comment on concepts, and contribute to a central library of MASH-UPs. Teams can even run facilitated innovation sessions using our specialized workshop features.